Telling stories

Our stories

We cut through complexity and uncertainty. We unlock the power of honesty and transparency by using evidence and rich detail in our storytelling.  Cogent Content will show how to develop a distinct written, verbal and visual identity and speak like you really speak. 

Driving tips from Dad
Andy Furlong Andy Furlong

Driving tips from Dad

Our daily business activities are consumed by emails but what is the carbon cost of our online habits? Hitting ‘Reply All’ is just one of the bad habits we address in our latest blog alongside some smart tips for eco-friendly emails to save time, energy, and the planet!

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Hit ‘DELETE’ for a happy holiday
Andy Furlong Andy Furlong

Hit ‘DELETE’ for a happy holiday

We all work hard. We deserve our holidays. Readers will be familiar with the proverb, “All work and no play makes Jack a dull boy.” Taking a break is essential for both mind and body. It’s a vital opportunity to destress. So why do we find the business of going on holiday so stressful? And what can be done about it?

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Minutes are kept, hours are lost
Andy Furlong Andy Furlong

Minutes are kept, hours are lost

We all spend far too much time 'in meetings', and some of these meetings can prove challenging. Here are some thoughts on improving the effectiveness of your meetings and increasing the chances of reaching a 'good' decision before you enter the meeting room.

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Are you living on the edge?
Andy Furlong Andy Furlong

Are you living on the edge?

We all regularly encounter people who seem wired most of the time. This frame of mind often results in jumping to the wrong conclusions and poor decision making. Or, to put it more kindly, actions based on beliefs that are not grounded in sound data and thoughtful analysis.

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A walk in the woods
Andy Furlong Andy Furlong

A walk in the woods

A couple of years ago I did a little exploring around Lake Vyrnwy in mid-Wales. Lake Vyrnwy is a reservoir constructed in the 1880s to supply drinking water supply to Liverpool.

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The onion explained
Andy Furlong Andy Furlong

The onion explained

The first step on the journey to overcoming this fear is to ‘know thyself’ and how your personal values and beliefs overlap with those of your organisation, project team, club or social group.

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The magic number
Andy Furlong Andy Furlong

The magic number

The Roman philosopher, Cicero, said more than 2000 years ago that a good speech should contain 3 things – technique, substance and passion.

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S***ting on your future
Andy Furlong Andy Furlong

S***ting on your future

The world is getting hotter. Human activity is to blame. The problem is accelerating; but for some bizarre reason we seem powerless to act.

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Good people

Check out these links to some of our favourite businesses and organisations. Here you’ll find a mix of legislatures, commercial companies, think tanks, NGOs and gurus who share data, analysis and insight about society and where we might be heading.