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      <image:title>Stories - Good people</image:title>
      <image:caption>Check out these links to some of our favourite businesses and organisations. Here you’ll find a mix of legislatures, commercial companies, think tanks, NGOs and gurus who share data, analysis and insight about society and where we might be heading.</image:caption>
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      <image:title>Stories - A walk in the woods</image:title>
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      <image:title>Stories - The magic number</image:title>
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      <image:title>Stories - The onion explained</image:title>
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      <image:title>Stories - The onion explained</image:title>
      <image:caption>“You’re so wrapped up in layers onion boy”. © Shrek by DreamWorks, image licensed under Alamy.</image:caption>
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      <image:title>Stories - Are you living on the edge?</image:title>
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      <image:title>Stories - Are you living on the edge? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stories - Are you living on the edge?</image:title>
      <image:caption>“You’re so wrapped up in layers onion boy”. © Shrek by DreamWorks, image licensed under Alamy.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stories - Minutes are kept, hours are lost - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stories - Hit ‘DELETE’ for a happy holiday - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stories - Virtual meetings are here to stay. We just need to get over it, and get better at it. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stories - Driving tips from Dad - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stories - Driving tips from Dad - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Trust is a product of the economic and political environment and our current circumstances. Trusted news sources are the lifeblood of a free society. Here are some sources that we trust.</image:caption>
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      <image:caption>Not everything fits into an easy category. Here at Cogent Content, we come across interesting stuff all the time. We often don’t know what to make of it, or what to do with it.  If it makes us think, laugh or smile, then we reckon it’s worth capturing and sharing.</image:caption>
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      <image:caption>We will work with you and help you find your story. We will help you tell it. You will make an impact, but we need to listen to you first.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1599236228234-IC1N78KLHTMOM9ERUWA0/image-asset.jpeg</image:loc>
      <image:title>Recommendations - Let’s talk</image:title>
      <image:caption>Contact Cogent Content for an informal conversation about how we can help you, or your organisation, to make a big impression.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.cogentcontent.co.uk/contact</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601903355588-XQP4QQFMT168MDWT4B54/ShareStory.jpg</image:loc>
      <image:title>Let's talk</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.cogentcontent.co.uk/we-are-different</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-05-17</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601915300205-CIZRBFCGHY9UXHFID9U7/Why.jpg</image:loc>
      <image:title>We are different - Why?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601915177109-2MF29TV3T2DOULPODRK0/Who.jpg</image:loc>
      <image:title>We are different - Who?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601396133236-P4STHWAS59V5ZZLR31PS/Why+me.jpg</image:loc>
      <image:title>We are different - Why me?</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1600700344683-25SDN673HS6H33JG8CKU/USP+Diagram+2.png</image:loc>
      <image:title>We are different - Useful, accessible content</image:title>
      <image:caption>The content we create projects your personality, reflects the goals and expectations of your intended audience and prompts them to take action. It is relevant and shaped to recognise the way that your audience thinks; it speaks in a language that your audience understands. Our content is useful, accessible and always consistent with values and beliefs of you, the storyteller.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601396180794-Q3KG3C1ZD9G0X4TXYQ31/Team+of+3.jpg</image:loc>
      <image:title>We are different - Our team</image:title>
      <image:caption>The Cogent Content team has a strong educational background in applied science and engineering, combined with over 75 years of accumulated management experience in the private, public and charitable sectors. We sometimes find ourselves herding cats. We quite enjoy it; and we are pretty good at it too.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.cogentcontent.co.uk/knowledge-and-capability</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601396433396-UTSMBZ5J486DLSHAJZPZ/Telling+stories.jpg</image:loc>
      <image:title>Knowledge &amp; capability - Storytelling</image:title>
      <image:caption>We’ll show you how to discover the power of ‘wow’ and help you to communicate more effectively.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.cogentcontent.co.uk/storytelling</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601396522599-JQBEXYXD6CU7UASLBH3K/Intelligence.jpg</image:loc>
      <image:title>Storytelling - Intelligence</image:title>
      <image:caption>We unlock the smart thinking that supports great content creation, engaging stories, and purposeful communication.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.cogentcontent.co.uk/our-team</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2024-07-22</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601911718677-H1HLYPOTSR2R9ADWALU4/rab%25281%2529.jpg</image:loc>
      <image:title>Our team - Dr Rebecca Furlong AMIChemE Research Manager</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601911754956-6JUSBCL28POR8G4TCT87/Sarah%2Bfor%2Bweb.jpg</image:loc>
      <image:title>Our team - Dr Sarah Furlong Director</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601911871958-6D5A20Q73I9CSO572NAR/Andy%2Bfor%2Bweb.jpg</image:loc>
      <image:title>Our team - Andy Furlong FRSC MCIPR MD &amp; Content Strategist</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601396347569-I1F5ZTBTTJCNL3INVPYR/Our%2BKnowledge.jpg</image:loc>
      <image:title>Our team - Our knowledge</image:title>
      <image:caption>Knowledge is power. Our systems thinking approach is based on an instinctive desire to understand how things work and identifying solutions to difficult problems by bringing diverse stakeholders together for common purpose.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.cogentcontent.co.uk/words-and-pictures</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1599241983687-E57KUVAD3CN99LSL3JYZ/image-asset.jpeg</image:loc>
      <image:title>Words &amp; pictures - Brand &amp; visual ID</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1599241483225-PPGP4A0D4DS2PK4P1Z14/image-asset.jpeg</image:loc>
      <image:title>Words &amp; pictures - Reviews &amp; reports</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1599242060533-45RWPO5C3S9L717KQ7CR/image-asset.jpeg</image:loc>
      <image:title>Words &amp; pictures - Creative writing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1598985202241-F4MCOD1P563Z7072W8U1/image-asset.jpeg</image:loc>
      <image:title>Words &amp; pictures - Photography &amp; video</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601639104736-1FRT22STULWVKILG5R09/Speech+and+sppechwriting.jpg</image:loc>
      <image:title>Words &amp; pictures - Speechwriting</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1599241750827-D8FVP1Q9P4E5ESH1FRKQ/image-asset.jpeg</image:loc>
      <image:title>Words &amp; pictures - Copy editing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601989374811-ECM77GGYJT65HEJUFJYB/Events+page+header.jpg</image:loc>
      <image:title>Words &amp; pictures - Events</image:title>
      <image:caption>Our approach to every event - physical or virtual – starts with the question, “What are we going to get out of this and why does it matter?”</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.cogentcontent.co.uk/intelligence</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601913500364-ZM22D8B2G1JWFX1Z8BW1/image.jpg</image:loc>
      <image:title>Intelligence - Data analysis</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601913694998-NYN6L85E3N0R33Y7HPO5/Project%2BMangement.jpg</image:loc>
      <image:title>Intelligence - Projects</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601396811068-SJUR00AS0VKI3XDBJ8DO/Strategy%2C+policy+and+planning.jpg</image:loc>
      <image:title>Intelligence - Strategy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601913526965-Y2KX6M0I2GO2C5VQE2FV/image.jpg</image:loc>
      <image:title>Intelligence - Stakeholders</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601913614738-LYE2AUWD1V7941BEJBZN/Value.jpg</image:loc>
      <image:title>Intelligence - Value</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601913546008-8UGDO02P32AHA0PT8J07/Systems%2BThinking.jpg</image:loc>
      <image:title>Intelligence - Systems thinking</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1599233552454-MLQ1K05UK2WNKKYA7ZES/image-asset.jpeg</image:loc>
      <image:title>Intelligence - Words &amp; pictures</image:title>
      <image:caption>Cogent Content excels in the researching, writing and editing of high-quality materials that make an impact.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.cogentcontent.co.uk/events</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601913873014-SCQN3POPEPPFWM5CES1Z/Wheel%2Bof%2Bfortune.jpg</image:loc>
      <image:title>Events - Event design &amp; delivery</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1598986665912-UE1JPCWJ21YR950GE0C0/image-asset.jpeg</image:loc>
      <image:title>Events - Productive conversations</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1598986798981-T9AYUD17AYVIHSK1ZTP2/image-asset.jpeg</image:loc>
      <image:title>Events - Stage management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601913901319-JJAC31CRJY2RUCA35STN/Facilitation%2B.jpg</image:loc>
      <image:title>Events - Facilitation &amp; chairing</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601463040806-B3JLOAT3Y2UXP8EHE1C8/Uncle+Joe.jpg</image:loc>
      <image:title>Events - People</image:title>
      <image:caption>This is Joe public speaking. We work with clients to improve diversity by giving people the means to take control of their lives, become more resilient and more independent.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.cogentcontent.co.uk/people</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601397151671-WC40QYPGFW9DFX2ACBE4/Interpersonal+Skills.jpg</image:loc>
      <image:title>People - Interpersonal skills</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1599243674533-ENRDHT3JI7H43N9ZN09Q/image-asset.jpeg</image:loc>
      <image:title>People - Performance management</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601397118044-VWLZK9VC7YC9E4P53G3R/Career+Progression2.jpg</image:loc>
      <image:title>People - Career progression</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601646627187-HC54MSLGV1FXDAURLOUI/image-asset.jpeg</image:loc>
      <image:title>People - Time to reflect</image:title>
      <image:caption>Here at Cogent Content, every day is a school day. All human experience should give pause for thought. We call it learning by doing. So why not grab a cup of coffee and spend a few minutes reading some of our stories. We’re learning all the time. Our story telling is always grounded in human experience.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.cogentcontent.co.uk/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2021-10-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601395648592-FGIP059UUHRESV3Z4CV5/Knowledge.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601900843858-YUXMLREXXADZ9FISIG6E/MuchosOnions.jpg</image:loc>
      <image:title>Home</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.cogentcontent.co.uk/privacy-policy</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1602153881931-VLTFE8URASR3J00Z4ZY8/ShareStory.jpg</image:loc>
      <image:title>Privacy policy - Let’s talk</image:title>
      <image:caption>Contact Cogent Content for an informal conversation about how we can help you, or your organisation, make a big impression.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.cogentcontent.co.uk/terms-of-service</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1602153654317-B2I0I98X2D5F3LF6KBIZ/ShareStory.jpg</image:loc>
      <image:title>Terms of service - Let’s talk</image:title>
      <image:caption>We will work with you and help you find your story. We will help you tell it. You will make an impact, but we need to listen to you first.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.cogentcontent.co.uk/our-services</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601902262584-EH77MIC5GMI35BTZ3QTV/Events+page+header.jpg</image:loc>
      <image:title>Our services - Events</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601481794530-UWBAP0NL58VZGI5Q5JOZ/Intelligence.jpg</image:loc>
      <image:title>Our services - Intelligence</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601482154486-XT6M5OW1L6TAVF4U517Y/image-asset.jpeg</image:loc>
      <image:title>Our services - People</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601483569011-6QSZPUHR2M9M6IXYTYP0/man%2Blooking%2Bat%2Bpictures.jpg</image:loc>
      <image:title>Our services - Words &amp; pictures</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601645287800-VRF7TY6L3AL883Y39WKY/More%252Bonion%252B2.jpg</image:loc>
      <image:title>Our services - We peel away the layers</image:title>
      <image:caption>We’ll get under your skin and find your story. Contact us for an informal conversation about how we can help you, or your organisation, make a big impact.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.cogentcontent.co.uk/knowledge-hub</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-10-09</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601904391867-J9QJXPBWKH3A76JOD5QU/More+onion.jpg</image:loc>
      <image:title>Knowledge - Good people</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601915688641-HKJ0XB9J6DNX02K2X0AS/Interesting%2Bstuff.jpg</image:loc>
      <image:title>Knowledge - Interesting stuff</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1601904476817-RD3BNYVPU3A8TZ79IEZL/Trusted+News.jpg</image:loc>
      <image:title>Knowledge - Trusted news</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f17f9edcb02327151748fec/1602152773819-9JJ8NPRY2UURX6JFRY36/MuchosOnions.jpg</image:loc>
      <image:title>Knowledge - What we do</image:title>
      <image:caption>Cogent Content creates words and images that make an impact. Our content is matched to the aspirations and needs of your target audience. We develop strategic approaches to content creation and delivery across a range of channels.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.cogentcontent.co.uk/new-page</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-12-18</lastmod>
  </url>
</urlset>

